The Carrera has launched a new advertising “Shine On”, by a young press campaign, which has as protagonists of young boys, in a bright and glamorous design.

La Carrera advertising campaign, conceived by Alex Brunori the creative director and Simone Nervi Photographer is very crisp and firm.

Protagonists are the sunglasses brand, launched and promoted in a adv digital platforms by launching carreraworld.com through social media platform, product appeased music, special events, and its presence in multiplex with the 30-second commercial , soccer fields.
The CEO of Safilo Group, Roberto Vedovotto, speaking of the brand said:

We are excited about the success that Carrera is having around the world. It ‘a brand strategy for Safilo, which we are investing a lot and we believe may still have great potential for growth. Wear a pair of glasses Carrera means to express their personality, without compromise, but at the same time feel part of a great community. Be yourself, but not alone. That’s why our campaign to press the accelerator also on the communication channel of the social network.

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