For women’s collections this season Replay focused in denim, spontaneity, vitality and natural are words that the best describe to Replay ad campaign of Spring – Summer 2010. Including boys clothing, cut loose and soft. To turn a collection of neutral colors like gray,  pigeons and rabbits cute on t-shirts printed.

Protagonist of the picture is a group of Brazilian Supermodel Ana Beatriz Barros and her young friends, for the first time in the urban context, exploring the illuminated light of typical warm summer in the attractive Cape Town, South Africa.

The Photograph by Chad Pitman the American Photographer, and for the result are unique cinematic style of depicting relatioship, spontaneous movement and attitude.

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